Mumbai Indians, a cricket franchise in the Indian Premier League (IPL) owned by Reliance Industries’ Sports Private Limited, has issued a request for proposals for its non-fungible tokens or digital collectibles (NFTs). This will help the franchise to enhance Mumbai Indians team’s brand value.
According to the franchise, it is looking for a company to provide services related to the creation and monetization of specific licensed digital collectibles in the form of NFTs generated from its intellectual properties in order to maximize the value of the team’s global brand.
