To bring the metaverse into viewers’ living rooms, South Korean electronics giant LG Electronics announced partnerships with cloud-based technology platform Oorbit and Pixelynx, a business developing an integrated music, gaming, and Web3 ecosystem. The partnership will make it simpler for users to interact in the metaverse by enabling viewers to explore connected virtual worlds, concerts, and AI multiplayer games through their LG TVs.
LG Electronics amended their corporate development objectives to embrace cryptocurrencies and blockchain-based applications in March 2022. According to a South Korean news outlet, LG listed the “creation and marketing of blockchain-based software” and “the sale and brokerage of cryptocurrencies” as two separate goals during its annual general meeting.